Preventing stagnant traffic

Traffic is what you can see: cars, cyclists, pedestrians. Mobility is the mechanism which produces this traffic. For DTV Consultants, in concrete terms this means: reducing solo car travel and organising intelligent travel, whereby the transport need is interpreted more intelligently.

Mobility management is the organisation of smart travel. We at DTV Consultants have much experience in this field, from policy level down to the deployment of transport solutions. We work for organisations and enterprises that have concrete problems, and for public administrations that want to give new impetus to mobility management. Our involvement does not stop at producing a report. We can also assist in the development of traffic or parking policy. It is all about getting motorists interested for alternatives to the private car. Influencing human behaviour is the key to getting results. Various instruments can be deployed to arrive at these results, such as communiation and (traveller and traffic) information, a different structuring and organising of labour and service provision, alluring terms of employment and financial incentives, full-blown transport solutions and a well functioning infrastructure. We at DTV Consultants have this know-how.

User groups
Traffic jams cost Dutch enterprises enormous amounts of money. It is nowadays customary that road traffic grinds to a halt, having even more impacts, such as emissions and noise. Therefore, it is understandable that enterprises have started to look into the mobility they cause themselves, be it from own initiative, or forced by public administrations. DTV Consultants can advise you about the best approach to mobility management. It follows from experience that organisations have a need for up-to-date information concerning traffic flows and potential solutions. This insight is often lacking, but it is necessary for taking further steps. We can collect and analyse the basic data rapidly. Mobility management always calls for a tailor-made approach, depending on the organisation's characteristics. Based on the present situation we analyse solutions and the way in which these solutions can be realised. It is also about processes, building up (internal) support, costs and benefits, and the realisation of measures and facilities. Recreational traffic (shopping, sports or going out) accounts for most trips. Therefore, this type of traffic is catching more and more attention within mobility management. Also schoolchildren can be involved in a project, where they can learn with the greatest of ease that it is smarter to cycle or walk to school. For this user group, DTV Consultants has developed the Verkeersslang (Traffic Snake).

Providing alternatives
If travellers see the benefits of different alternatives to the private car, they are more inclined to choose these alternatives. We distinguish four categories of alternatives:
• Alternatives to substitute for travel (e.g. teleworking or e-working).
• Alternatives that prevent that everyone takes the car. (This is the traditional domain of mobility management: promotion of the use of alternatives for the car, e.g. public transport and the bicycle. There are presently several experiments with cheaper or even free public transport for certain user groups).
• Alternatives aimed at preventing everyone hitting the road at the same moment, for instance by charging road users extra during peak hours with 'electronic road pricing', or by rewarding them when they avoid rush hours.
• Alternatives that prevent that everyone takes the same route (e.g. by measuring traffic flows and travel times on different routes, and providing road users timely with this type of traffic information.

Influencing behaviour
Penalising the motorist has an adverse effect. And just banning the car will merely lead to irritations. Better results are achieved by rewarding good behaviour. This appeals to the emotions which has a real effect, according to the European EMOTIONS project. This project has clearly shown that half of the choices we make are rational, while the other half are emotional. If you want to get the motorist to reduce his car use, you will have to appeal to his emotions. This could be achieved by emphasising the lack of parking problems when you take the bus, or emphasising the health benefits of walking or cycling - on average fifteen minutes each way - to the train station.

EMOTIONS produced the “Verkeersslang” (Traffic Snake), a successful project implemented by DTV Consultants. In the Verkeersslang, children influence their parents not to drive to school, but to cycle or walk.

The right cocktail
What our advisers really want to achieve, is for people to make smarter choices about using the car, and limit the amount of solo car travel. This will benefit everyone, so also motorists. In this respect, the road network can be compared with the cardiovascular system. The towns are the organs; they have to be accessible. If the organs become blocked, medication is required. Traffic management measures are actually medicines which keep the town healthy. DTV Consultants is specialised in prescribing the right cocktail of medicines, with the least side effects.

More information?

For further information
please contact
Ruben van den Hamsvoort
31 (0)76 513 6600