DTV Consultants is task leader in the recently started European project STARS. STARS is short for Sustainable Travel Accreditation and Recognition for Schools and gathers nine implementation partners around one common goal: to increase the number of pupils cycling to and from school, who would previously have been escorted by car.
Two main initiatives will be launched as part of the STARS project:
- The STARS Accreditation programme allows primary schools to work independently to deliver increased cycling levels. Schools can work their way up an awards scale from a bronze to a gold star accreditation, based on how much they are doing to promote cycling and walking and the mode shift they achieve.
- The second initiative is a network of Youth Travel Ambassador Schemes, which provides a set of tools and encourages secondary school students to increase cycling levels amongst their peers. They will be encouraged to devise their own campaigns to promote cycling, thereby using their own ideas and solutions to persuade their peers to adopt cycling and other sustainable modes. The Cycle Challenge, in which pupils cycle as much as possible for one month and record their kilometres online, is an important part of this.
DTV Consultants is task leader of the peer-to-peer initiative, the Youth Travel Ambassadors and the Cycle Challenge. In this role we help the 9 partner cities preparing and implementing their activities at secondary schools.
STARS started in the beginning of 2013 and continues until March 2016. It is supported bij the Intelligent Energy Europe programme STEER. Cities where STARS will be implemented are: Edinburgh, London (Hackney), Madrid, Milan, Bielefeld, Province of Noord Brabant, Budapest, Krakow, Brussels.
The aim is that at the end of STARS at least 180 primary schools have reached the minimum accreditation level and at least 90 secondary schools have implemented peer-to-peer projects via the Youth Travel Ambassadors and participated in the Cycle Challenge.